Brand kit · v1 · 2026
RUNEBond brand kit
How we look and sound across product, social and docs.
Download all (.zip)Mark + wordmark
Always in one flat color. Wordmark is Sora ExtraBold with “RUNE” capitalised and “Bond” in title case, never RuneBond or Runebond.
Lockup on blue
Lockup on light
Lockup on dark
Mark only
Avatars, favicons, app icon. Minimum 16px on screen. Inside a tile, the mark takes 60% of the tile.
Clear space
RUNEBond
Keep free space equal to the mark's height × 0.6 on every side. Gap between mark and wordmark: 0.3 × mark height.
- Don't rotate or skew
- Don't recolor off-palette
- Don't add effects
- Don't change the spelling
02 · Color
Blue does the talking
Blue is the brand. Amber is the only accent: one highlight per piece, never for body text on white.
Brand gradient150° · #2563EB → #1B4BC9 55% → #12369B
- Bond BluePrimary. Buttons, links, brand surfaces.
- Deep BlueGradient mid-stop, pressed states.
- NavyGradient end, dark brand surfaces.
- SkyTints, selected rows, chart fills.
- AmberSingle highlight on blue. Never text on white.
- InkHeadlines and body text.
- SlateSecondary text, captions.
- MistPage backgrounds, dividers.
- Yield GreenEarnings, success, positive deltas.
- Alert RedErrors and slashes only.
Sora, tight and heavy
111 nodes
The Bond Wars are coming
After the latest churn
Rewards come 100% from network usage. No incentives, no inflation.
Applies from the next churn
Plain, factual, on-chain
Say the number
Do111 active nodes after the latest churn.
Don'tMassive growth incoming!!
Explain once, simply
DoBond is the RUNE staked inside a node.
Don'tLeverage the bond primitive for yield.
No promises on returns
DoRewards come from network usage.
Don'tGuaranteed passive income.
Post anatomy · 1200 × 675
Big.One line of support, never a paragraph.